Hot Trends in Website Design

By |January 18th, 2014|

Responsive Layouts

The idea is to support all devices from laptops, desktops, smartphones, tablets, and anything released in the future. You could think of this trend more like a uniform web design where the goal is to have a single set of codes which run perfectly on all environments. Responsive websites are often thought to cater towards mobile browsers, but that isn’t the sole purpose. You can have a responsive website which also adds brilliant illustrations and graphics into the layout when the browser window is larger. The idea here is to think about website design as a single canvas which is dynamic and […]

Best Corporate Logo Changes Of 2013

By |January 14th, 2014|


Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new life into a brand.

“Flat” was king in 2013. The days of shadowing and embossing are gone, meaning most brands are turning away from 3D effects.

This is largely due to marketers’ embrace of mobile as an integral part of their campaigns, and the need to look as good on a phone screen as on a physical product.

The best corporate logo changes of 2013 managed to bring […]

Social Media Marketing Predictions to Watch for 2014

By |January 2nd, 2014|

Original Article by Cindy King , SocialMedia Examiner.

If you have been using Social Media or are planning to use in in 2014 there are 11 change and trends to expect during 2014.

The major platforms have been making changes to generate money and this will continue. If you are interested in the complete analysis, you can check out the original story at the link to the right of this story.

Here are the Key Highlights from Social Media Examiner and 12 social media pros.
#1: The Resurgence of Advertorial: Jay Baer
“Several trends and technologies will reach maturity in 2014 spawning considerable disruption in […]

A Year in Review: The Biggest Social Media Updates of 2013

By |December 31st, 2013|

Original Article by Maggie Hibma, Product Marketing Associate at HubSpot.

Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year.

That’s why it’s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole.

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers […]

izzia Design named to Top Web Design and Development Firm list

By |September 28th, 2013|

For the 7th consecutive year, izzia Design, a cramersweeney company, has been listed by the Philadelphia Business Journal as one of the region’s top Web Design and Development Firms in their Branding, Marketing & Media Services List, which highlights top companies in the Philadelphia Metro Area.

A New Prescription for Improving Performance at GlaxoSmithKline

By |December 12th, 2012|

GlaxoSmithKline (GSK) realized that it had to refocus its change priorities on performance improvement, and it chose the internally developed Accelerated Delivery Program (ADP) as its strategy. ADP represents the melding of three disciplines: Lean Six Sigma, organizational development, and project management. The goals of ADP include expedited delivery of the GSK strategy; embedding of a disciplined working approach; using a practical approach to nurture skills in leadership, change, PM, and continuous improvement; and embedding GSK values and behaviors to support excellence. An initial deliverable of ADP was the GSK Change Framework, which set up a common language and a […]

Performance-Based Coaching

By |December 12th, 2012|

Oftentimes employee productivity wanes when it comes into contact with complex and convoluted organizational and process barriers, with recent research showing that 75 percent of issues that affect employee performance in a workplace are related to workplace systems rather than personal issues. Each job role within an organization requires unique process design, information and resource distribution, and performance recognition. Workers must be producing the right outputs for their jobs, and this often requires performance-based coaching programs to guide them in the right direction. A coach must first define what outputs best fit the employee or employees under their wing. Once […]

Making a Difference in Corporate Training

By |December 12th, 2012|

Technology is increasingly at the heart of training and professional development efforts at many companies worldwide, said Pat Galagan, executive editor of the American Society for Training and Development, in the keynote address at the recent ASTD 2012 China Summit. “Above any other external factor – even the economy – CEOs expect technology to drive the most change in their organizations over the next three to five years,” she said. Chris Pirie of Microsoft said the cutting-edge technologies that will be commonplace in the near future include cloud computing and natural user interface, which allow access from anywhere. Mobile technologies […]

CramerSweeney Announces Name Change to “izzia Design”

By |November 16th, 2012|

New Name Reflects Breadth of Company’s Digital Design Expertise in the Corporate Communications and Corporate Training Industries.
MOORESTOWN, N.J., Nov., 16, 2012 CramerSweeney, a New Jersey-based provider of corporate communications services today announced that it has changed its name to ‘izzia Design’ ( effective immediately.

In 1990, CramerSweeney entered a crowded Philadelphia Metro-market as a boutique ad agency specializing in the real estate market. “Doing what’s best for the client is a deeply rooted part of our corporate culture, serving us well for over two decades, said Sean M. Sweeney, Founder/CEO. “It not only defines how we interact with clients, but has […]

E-Learning Trends

By |November 9th, 2012|

With ever-changing technologies, new techniques and new strategies continuously surfacing, e-learning and training are consistently growing and are full of new possibilities and potential for organizations.

As new developments for e-learning quickly move forward, they promise some very exciting capabilities for online training and information exchange. Many organizations are implementing a few key trends for their training programs that provide a popular topic of discussion in the e-learning community: mobile apps, gamification, social collaboration and bite-size e-learning. 

Mobile Applications 

Mobile is everywhere. Literally. The devices that are with us at all times are the talk of the town. It seems every industry wants […]