The Brand: You.

By |November 7th, 2012|

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

It’s a new brand world.

That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s […]

Social Media Explained

By |November 6th, 2012|

 

Sometimes humor is better than a long, exhaustive article about the cross-cutting implications of social media. The originator of this simplified explanation is Doug Ray from Three Ships Media. 

Smart Marketing IQ Test

By |October 15th, 2012|

A few years ago izzia (formerly CramerSweeney) capitalized on the public’s passion and curiosity for pop culture and brand consciousness by combining the firm’s creative expertise, web savvy and instructional design capabilities, to release the first in a series of Smart Marketing IQ Tests – http://smartmarketingquiz.com/

Truly displaying the power of viral marketing, Smart Marketing IQ was launched with a simple email blast, then went viral.  The quiz tests an individual’s brand recognition through a series of questions that touch on logos, familiar sound bites, campaign slogans and mascots. Within a few months, Smart Marketing IQ was getting a daily average of more […]

izzia Design named to Top Web Design Firm list.

By |September 17th, 2012|

For the 6th year in a row, izzia Design has been named as one of the regions top Web Design and Development Firms by the Philadelphia Business Journal.