Hot Trends in Website Design

By |January 18th, 2014|

Responsive Layouts

The idea is to support all devices from laptops, desktops, smartphones, tablets, and anything released in the future. You could think of this trend more like a uniform web design where the goal is to have a single set of codes which run perfectly on all environments. Responsive websites are often thought to cater towards mobile browsers, but that isn’t the sole purpose. You can have a responsive website which also adds brilliant illustrations and graphics into the layout when the browser window is larger. The idea here is to think about website design as a single canvas which is dynamic and […]

Best Corporate Logo Changes Of 2013

By |January 14th, 2014|


Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new life into a brand.

“Flat” was king in 2013. The days of shadowing and embossing are gone, meaning most brands are turning away from 3D effects.

This is largely due to marketers’ embrace of mobile as an integral part of their campaigns, and the need to look as good on a phone screen as on a physical product.

The best corporate logo changes of 2013 managed to bring […]

Social Media Marketing Predictions to Watch for 2014

By |January 2nd, 2014|

Original Article by Cindy King , SocialMedia Examiner.

If you have been using Social Media or are planning to use in in 2014 there are 11 change and trends to expect during 2014.

The major platforms have been making changes to generate money and this will continue. If you are interested in the complete analysis, you can check out the original story at the link to the right of this story.

Here are the Key Highlights from Social Media Examiner and 12 social media pros.
#1: The Resurgence of Advertorial: Jay Baer
“Several trends and technologies will reach maturity in 2014 spawning considerable disruption in […]

A Year in Review: The Biggest Social Media Updates of 2013

By |December 31st, 2013|

Original Article by Maggie Hibma, Product Marketing Associate at HubSpot.

Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year.

That’s why it’s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole.

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers […]

izzia Design named to Top Web Design and Development Firm list

By |September 28th, 2013|

For the 7th consecutive year, izzia Design, a cramersweeney company, has been listed by the Philadelphia Business Journal as one of the region’s top Web Design and Development Firms in their Branding, Marketing & Media Services List, which highlights top companies in the Philadelphia Metro Area.

CramerSweeney Announces Name Change to “izzia Design”

By |November 16th, 2012|

New Name Reflects Breadth of Company’s Digital Design Expertise in the Corporate Communications and Corporate Training Industries.
MOORESTOWN, N.J., Nov., 16, 2012 CramerSweeney, a New Jersey-based provider of corporate communications services today announced that it has changed its name to ‘izzia Design’ ( effective immediately.

In 1990, CramerSweeney entered a crowded Philadelphia Metro-market as a boutique ad agency specializing in the real estate market. “Doing what’s best for the client is a deeply rooted part of our corporate culture, serving us well for over two decades, said Sean M. Sweeney, Founder/CEO. “It not only defines how we interact with clients, but has […]

The Brand: You.

By |November 7th, 2012|

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

It’s a new brand world.

That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s […]

Social Media Explained

By |November 6th, 2012|


Sometimes humor is better than a long, exhaustive article about the cross-cutting implications of social media. The originator of this simplified explanation is Doug Ray from Three Ships Media. 

Smart Marketing IQ Test

By |October 15th, 2012|

A few years ago izzia (formerly CramerSweeney) capitalized on the public’s passion and curiosity for pop culture and brand consciousness by combining the firm’s creative expertise, web savvy and instructional design capabilities, to release the first in a series of Smart Marketing IQ Tests –

Truly displaying the power of viral marketing, Smart Marketing IQ was launched with a simple email blast, then went viral.  The quiz tests an individual’s brand recognition through a series of questions that touch on logos, familiar sound bites, campaign slogans and mascots. Within a few months, Smart Marketing IQ was getting a daily average of more […]

izzia Design named to Top Web Design Firm list.

By |September 17th, 2012|

For the 6th year in a row, izzia Design has been named as one of the regions top Web Design and Development Firms by the Philadelphia Business Journal.