A few years ago izzia (formerly CramerSweeney) capitalized on the public’s passion and curiosity for pop culture and brand consciousness by combining the firm’s creative expertise, web savvy and instructional design capabilities, to release the first in a series of Smart Marketing IQ Tests – http://smartmarketingquiz.com/

Truly displaying the power of viral marketing, Smart Marketing IQ was launched with a simple email blast, then went viral.  The quiz tests an individual’s brand recognition through a series of questions that touch on logos, familiar sound bites, campaign slogans and mascots. Within a few months, Smart Marketing IQ was getting a daily average of more than 75,000 visitors, reaching a high of 150,000 unique visitors in one day. So far, more than 15 million people have taken the fun and surprisingly challenging little test. Try it yourself!